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Custom Mugs As Cheap Promotional Items
Custom mugs have been around a long time which is why they are still an excellent part of the marketing mix; they have stood the test of time.
And it?s no wonder, because custom mugs are a perennial favorite in any survey of effective promotional gifts. Other perpetual favorite advertising promotional products are caps, coasters, a custom pens and computer peripherals.
The vast bulk of personalized coffee mugs are made in earthenware with a top glazed color in a variety of styles to suit almost all occasions.
However, lately in spite of the credit crunch, the more expensive and prestigious personalized coffee mugs have been seen as a more impressive and elegant give away.
Custom mugs come in many styles
Promotional coffee mugs come in many styles but the most popular general purpose mug is the chunky style known in many locations as the Sparta.
Other similar styles are Avon and Atlantic promotional mugs which are similar to the Sparta while there are more graceful shapes known as Sheraton or Lincoln which consistently find favor in professional offices.
Fine bone china custom mugs Custom personalized coffee mugs in fine bone china are available in many tasteful designs suitable for the most important of offices. Some styles such as Topaz, Apollo or Pearl are always popular in executive style environments and continue to lead the field.
Heat sensitive custom mugs You can easily stand out from the crowd if you use heat sensitive personalized mugs as part of your promotion. They can be quite spectacular if carefully designed to use the technique to the best effect. What appears to be quite a plain design will suddenly come alive when the mug is filled with hot coffee.
The exterior of the mug changes color and gradually reveals a most eye-catching and striking sales message. Definitely worth the money if you decide to go for coffee mugs in your marketing campaign.
Custom mugs in the mail Promotional mugs are sometimes given at events and exhibitions but, nevertheless, can successfully be used as part of a direct mail campaign with just a little care.
It's not difficult to ensure that personalized mugs will arrive safely.
A clear acetate box is an attractive proposition as the packaging can be printed in process color to maximize the effect.
Another option is a cardboard box which, again, can be printed in many colors. However the two safest options for safe transit through the mail are corrugated card boxes and the polystyrene mug cube. Both of these options will ensure safe arrival.
Custom mugs are attractively priced Custom mugs are an attractively priced part of any mail promotion and are always well received. Most tests indicate that a promotion using a mug - even cheap discount mugs work well - will do better than a campaign without any promotional give away - sometimes by as much as 25% or 30%.
This is surely sufficient proof of the effectiveness of personalized mugs as promotional give aways.
The competition to get promotional giveaways on a corporate desk is intense but, nevertheless, there are few that approach custom mugs for their effectiveness; though, it has to be said, not always the longest lasting.
Nonetheless, even if a customer or client breaks a promotional mug they often come back for a replacement product.
Surely an excellent recommendation for the effectual usefulness of a promotional give away and, in particular, custom mugs
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